Freitag, 24. Januar 2014

Brand Break Down, LondonEdge 2014

Es gibt von Tag zu Tag mehr Neuigkeiten über die LondonEdge 2014 und unsere Aufregung wird immer größer. Wenigstens bleibt mir dabei kaum eine Chance über meine Flugangst nachzudenken, während ich mit Outfitwahl, Koffer wiegen und Vorfreude beschäftigt bin.
Die Neuigkeiten beziehen sich dieses Mal auf die Accessoire- und Schmucklabels  B BarbarellaCherryloco and Walter Wright, die Schuhmarken Ellie Shoes, YRU and KUDZ, die Vintage- und Pin up Labels Contrariety RoseHotrod HussyBannou und Silly Old Sea Dog, sowie BeUnrivalledFaye de-BoorderRafflesia Designs, die T-Shirts und bedruckte Sachen designen und Syd & MalloryYoung Britania und Zombie Girl mit punkigen und alternativen Textilien.
Das sind nur ein paar der Labels, die auf der LondonEdge 2014 vertreten sein werden, aber lest einfach mehr....
Sunday 2nd - Tuesday 4th  February 2014

The National Hall – London Olympia 

Acclaimed for its assortment of alternative fashion, footwear and accessories brands, LondonEdge continually present some of the most creative, exciting and ‘niche’ collections in the world.  

As with the prior 28 shows, this February LondonEdge will once again welcome a host of new exhibitors to its bustling floor. 
Joining the throng of LondonEdge exhibitors will be accessory and jewellery brands B BarbarellaCherryloco and Walter Wright, for shoes Ellie Shoes, YRU and KUDZ, vintage and pin-up brands Contrariety RoseHotrod HussyBannou and Silly Old Sea Dog, for t-shirts and printed apparel BeUnrivalledFaye de-BoorderRafflesia Designs and also Syd & MalloryYoung Britania and Zombie Girl ticking the punk & new alternative boxes.
This is a only a small selection of the 250+ collections that will be exhibiting at this year’s show and with LondonEdge continually holding the number one spot as the biggest and best show of its kind, make sure you register now to experience all that the event has to offer.
With an exciting buzz, positive atmosphere, lively entertainment and a vibrant catwalk show this season will be the best to date.

B Barbarella’s 

Fans of B Barbarella’s fabulous and feisty leather skirts and flirty feather accessories will be pleased to visit Londonedge.
Swishy minis in sumptuous Italian handpicked leathers with sensuous and flattering feather capes in shades from raunchy red to classic black.


BANNOU is elegant, feminine and all woman. Inspired by the classic and bygone eras, BANNOU's designs are distinguished, unique yet timeless and simple. With quality and design key the brand also has a strong ecological ethos, repeatedly sourcing sustainable materials.
Brand fans include German pinup girl Vanessa who said sees Bannou dresses as classy, simply, vampy and sexy.

BeUnrivalled is a new UK t-shirt brand focusing on stylish and graphic prints. Proving that "Art Is Not Just For Walls" BeUnrivalled will be exhibiting their collection of men's and ladies t-shirts at London Edge this February. Look out for their range of super soft 100% cotton with lightweight water-based graphic prints and the range with full colour sublimation graphic prints on the front. 
LondonEdge is the brands very first trade show since launching in September 2013.

Cherryloco is an independent perspex jewellery and accessories company, with each piece designed and produced in Scotland.
The main collections being showcased at LondonEdge this season include The Molecule Collection made up of molecule structures embellished with Swarovski crystals and The Nevermore Collection, inspired by Edgar Allan Poe and the Raven detailed with a mysterious bird, raven wings and skull imagery formed from layers of mirror and black perspex.

Contrariety Rose
Contrariety Rose takes inspiration from the glamorous silhouettes of the 1940s & 1950s, combined with their own touch of style and modernism.
At LondonEdge, the will be exhibiting their collection ‘Curious Blossom’, made in the UK, these pieces are guaranteed to add an air of elegance to your look with flashes of daring pink, striking bird print, as well as dainty florals.

Ellie Shoes
Founded in California in 2000, Ellie Shoes specialises in lingerie, bedroom, and sexy Halloween costume shoes with a Bettie Page collaboration catering to the Rockbilly, Pin-Up and Burlesque genres.
As well as this Bettie Page by Ellie Shoes range, at LondonEdge look out for Ellie Shoes Sexy Collection offering pumps, platforms, sling backs, peep-toes and boots for boudoir, fetish, sexy communities, dancers and performers, the Halloween Collection plus the 1031 by Ellie Shoes that carries costume specific shoes and boots for men and kids.

Faye de-Boorder
Having previous shown at Graduate Fashion Week and London’s Alternative Fashion Week Faye de-Boorder is no stranger to the fashion limelight.
At LondonEdge Faye de-Boorder will be showing two new collections, the first called ‘Kawaii as F**k’ is a collaboration between Faye and Candyholic owner Kairi Mori which combines the ultra-feminine styles of Japanese street fashion with bold street fashion styles of the western world.
The second ‘Sikkkitty’, combines kawaii Japanese influences with edgy British style, pushing the boundaries of cute fashion.

George Cox
George Cox has made shoes in Northamptonshire for over 100 years and now in its fourth generation, the brand still uses the traditional Goodyear Welted construction.  Famous for the original “brothel creeper” made in 1949 and worn by the Sex Pistols and the Clash, it is truly the heritage rock’n’roll brand. 
Past collaborations include Fred Perry Laurel Leaf, Ganryu (Comme des Garcons), Bape and Yohji Yamamoto, continually keeping the look fresh.

Hotrod Hussy
Focusing on quality fabrics and professional tailoring, this Amsterdam based label aims to provide the retro classy, punk rock, pin-up girl with a variety of styles to fill, complete or complement her wardrobe.
With a range of comfortable yet feminine workwear to make you look sexy under the hood and on top of it, the Greasy Girls category is for the girls out there who love hotrods and don't mind breaking a nail whilst customising a car.
Dragstrip Dollies is for those girls who love hotrods too but won't be caught dead with grease under their nails, focused on 30's, 40's and 50's girly and feminine styles.
Short for kudzai meaning 'praise' in Shona, KUDZ’s inspiration behind the brand came from sketching and daydreaming in school classrooms.
The collection KUDZ will be showcasing is a mix of vintage and modern casual footwear using colorful design and genre crossing silhouettes.  KUDZ aims to provide quality athletic and casual footwear for people who desire luxury comfort. 

Rafflesia Designs
Rafflesia Designs is a new exciting and different clothing brand that concentrates on handmade and limited edition men and women's clothing including women's corsets and bloomers and men’s shirts and unique leather corsets. 
Utilising exclusive high quality fabrics from a prestigious U.S.A fabric design house these latest creations are an essential addition to anyone's closet. 
Whether you are adding to your party time outfits or adding a touch of style to a formal occasion you will find a diverse and tempting selection for both men and women.

Silly old Sea Dog
Silly Old Sea Dog produce vintage inspired clothing for woman all lovingly handmade in the UK. With fun and colourful prints on the collection of dresses and skirts for UK sizes 6-16 with a plus size collection coming in March 2014 (up to size UK 26). The dresses and skirts are available to customers in small runs allowing for individuality and Silly Old Sea Dog will be presenting a brand new collection for Spring/Summer at LondonEdge.

Syd & Mallory
Syd & Mallory's is an independent label made in Sheffield, grown from the need of original designs and individual, raw, edgy, folky, grunge, and punk styles.
The SS14 collection is inspired by seaside gift shops with dolphin charms, alien memorabilia and fluffy heart detailing.  Inspiration is also taken from 90's bands like Shampoo and teen films like Clueless, with powder pinks and baby blues mixed with bold prints in monochrome, bright greens and yellows. Clashing patterns and textures is a big theme throughout, with faux fur, leatherette and jersey.

Walter Wright
Walter Wright a family run company who have been involved in the making of high quality hats for over 300 years. Philip Wright, a member of the Worshipful Company of Feltmakers Livery and a Freeman of the City of London has been running the family business for over fifteen years, making Philip one of the oldest ‘blood line’ hat manufacturers in the world.
Philip designs and makes bridal, couture, casual and men’s hats for individuals (including HRH Princess Royal), film, theatre, television and supplies large and small department stores and boutiques world-wide.

Young Britannia
Young Britannia is a fashion house dedicated to delivering edgy, high fashion and British inspired products while also promoting unity amongst Young Britons.
Fierce footwear lovers will enjoy YRU a brand that caters to the young, street-minded fashionistas who want unique, distinctive shoes.  With a team of artists and individual thinkers behind the brand, YRU strives to share the message of universal acceptance and donates a portion of its proceeds to financially challenged youth in order to better their lives and aid their aspirations. At LondonEdge look out for their variety of platform high top sneakers, sleek flats with studs and spikes, loafers and more.

Zombie Girl
Up and coming London based fashion brand, Zombie Girl creates hand screened Zombie themed, unisex clothing and apparel alongside a super sexy range of leggings, crops and dresses just for the Zombie girls out there.
Zombie Girl will be exhibiting their spring summer 2014 collection alongside a preview of what’s to come this winter, with their new monochrome jackets, oversized sweats and rad beanies. 

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