Morgen geht unser Flieger nach London. Somit posten wir heute einen letzten Preview der LondonEdge. Wir sind so gespannt auf die ganzen großen Labels wie Collectif, Sourpuss, Iron Fist, Banned Apparel uvm. sowie auf viele uns noch unbekannte Labels!
Folgt uns auch auf Instagram und Facebook, dort werden wir, wenn uns das Hotel-WLAN nicht im Stich lässt, möglichst viele Eindrücke posten.
From 2nd - 4th February, London's Olympia National Hall will once again play host to the biggest and best show of its kind in the world; LondonEdge. Acclaimed for its assortment of alternative fashion, footwear and accessories brands, this one of a kind show continually presents some of the most creative, exciting and niche collections in the world.
In its 14th year, LondonEdge will once again provide fresh new brands for visitors, buyers and press to peruse with an almighty throng of International, British, new and already established brands filling Olympia's show floor.
This February, LondonEdge will be welcoming a host of new exhibitors such as Walter Wright, YRU, KUDZ, B Barbarella, Zombie Girl and more but also are pleased to welcome back a number of past exhibitors and all round big dogs in the alternative fashion market.
Vintage lovers will be pleased to see the return of Banned London, Collectif, One Direction, Seamstress of Bloomsbury, Sourpuss, Hell Bunny and Bettie Page and those looking for a brand with a bit of edge can once again peruse Loungefly's eye catching bags and accessories, Iron Fist's unapologetic apparel and Stargazer's funky cosmetics.
If you're looking for clothing and accessories that favour the darker side of fashion, Queen of Darkness, Too Fast, Alchemy, New Rock and Evil Clothing will also be returning to showcase their gothic and punk collections.
LondonEdge is just around the corner and this is just a snippet of what is available. To be part of this magnificent show and experience first hand the buzzing atmosphere, lively entertainment and superb brands on offer, register now at www.londonedge.com
For a closer look at these brand, please see below.
LondonEdge will be taking place 2nd - 4th February 2014 at The National Hall, London Olympia.
Queen of Darkness:
The Queen of Darkness summer collection 2014 unifies comfortable wearability with extraordinary styles. The fundamental tone is as usual rocking, combined with classic Gothic elements and elegant cuts.
Stylistic inconsistency are specific applied and melt totally contrary styles to an innovative unity, which set Queen of Darkness apart from the mainstream.
True to the motto: dress to impress!
IRON FIST :
Live in a unique world of bright colours, loud prints and a "devil may care" attitude. This iconic lifestyle brand from LA produce a killer range of footwear, apparel and accessories designed for the unapologetic. Exhibiting on stand H57 at LondonEdge, make sure you visit the stand & experience the new collection.
Sourpuss Clothing have spent the last few months burning the midnight oil to bring to LondonEdge their best looks yet. Presenting a variety of new and exciting silhouettes but also staying true to the brands identity and old favourites. There’s a little something for everyone from sharks, hearts and puppies to milkshakes and tattoo inspired artwork. You’ll know it’s Sourpuss the moment you get your first look. It was a labor of love, and the brand are excited to share with all this February.
This year Too Fast is changing it all with a new pricing structure, improved shipping and smart designs set to explode in the hearts of all customers. From rockabilly dresses to punk pajamas and zombie posters to ballerina shoes, the new collection is a breakthrough for the company and a welcomed treat for all the rest.
An independent brand, with its heart in the 1940s and 1950s; Collectif is influenced by current trends, but inspired by genuine vintage items from their extensive archive.
This season Collectif will be presenting their beautiful new collection on stand G16, insprired by the ladylike glamour of the 1950's with a stunning look for everyone, whatever your taste.
Dead Threads are continuing to expand on their innovative range of signature trousers which are increasingly popular with buyers from around the globe as well as adding to their comprehensive range of ladies alternative clothing including dresses, tops, skirts and jackets.
New for LondonEdge 2014 is the launch of Dead Threads offshoot brand, “WHISPERING IVY. A vintage inspired label focused on dresses, there are already plans to expand with with tops and skirts from fashion’s best eras.
Banned is an alternative brand based in East London with influences from vintage, goth, rockabilly, nautical and street wear. Accessories, bags, bodysuits, corsets, dresses, leggings and more will all be showcased at LondonEdge.
Seamstress of Bloomsbury
These photographs are of 'The Three Belles' wearing 'The Seamstress of Bloomsbury' dresses, which is really rather cool.
The print on the 'Dolly' dresses they are wearing is from a beautiful original 1940's print! Their manager has asked me for tickets for him and the girls, which I've sent.
The Three Belles are doing really well and are popular and are seen quite regularly on the TV. If I see them there I'll come and tell you as they would certainly like their picture taken at London Edge which could help with promotion for London Edge September 2014....
Voodoo Vixen: Based in the heart of East London, Voodoo Vixen is an infusion of retro, rockabilly, 50s and pin-up styles. Our designs cater to compliment curves, bringing to the forefront for all to see and unleashing your inner Vixen! With in-house design teams in London and L.A, Voodoo Vixen blends current fashion trends with vintage styles to create looks which are guarenteed to turn some heads.
Jawbreaker: An East End London based alternative brand incorporating Rocker and Subculture aesthetic with a nod to classic Punk, Gothic Victorian, and Steampunk style. Our collective of one-of-a-kind designs includes dresses, trousers, blouses, t-shirts, tutus, tops, guys and girls hoodies, jackets, bags, backpacks and much, much more! We create original graphics, prints, and designs for unique individuals who love to express themselves through music, lifestyle, and clothing!
For Hell Bunny this season is all about having fun with fashion. Offering a selection of playful prints, funfair print dresses with matching cardigans and super cute tattoo inspired prints with cupcakes and sweets.
As well as the cute, girly range, Hell Bunny will also be exhibiting a variety of printed items for an edgier look, strong sailor tattoo inspired prints and a classic retro collection with beautifully cut shapes to flatter the figure and classic floral, poppy and apple prints.
This season Tatyana Designs, through its Bettie Page brand will be presenting two distinct themes for Spring/Summer 2014; polka dots and nautical.
From large and small dots to eye catching nautical stripes, this ever-popular LondonEdge brand will no doubt be a huge hit on the catwalk and show floor with its 1940’s and 50’s ‘Golden Age’ inspired collection designed for those looking for a unique, retro-inspired yet modern look.
Alchemy Gothic will be showcasing their sumptuous and wide-ranging collection of historical, mystical, dark exotic and bizarre jewellery and fashion accessories. Look out for the Black Dahlia, a black lace choker with black flower, glass and pewter bead detailing, the Lord of the Flies giant silver polished and Swarovski fly ring and the Philosopher’s Stone a huge gem-cut hematite Swarovski crystal ring.
LondonEdge are pleased to welcome back New Rock to the February show. Created in 1978 in Spain, it has grown to become one of the most recognisable alternative shoe brands in the world and is sold in more than 50 countries worldwide. Their unique manufacturing technique coupled with constantly evolving and futuristic designs are aimed at the young men and women laying their bets on a new life-style.
Everything is evil at Evil Clothing. At LondonEdge browse their exciting new ranges of punk, street, goth and emo clothing and accessories.
Well known for their skull print totes, cutting edge tees and wallets, Loungefly has grown to include a wide selection of licensed accessories including Disney, Hello Kitty, My Little Pony, Paul Frank, Crowded Teeth, Peanuts, and more.
Started in a small warehouse in 1998 and now based in sunny Southern California, Loungefly has become a premiere contemporary accessory company constantly striving to be cutting edge and creative.
On a mission to give colour to the fashion conscience, Stargazer is the celebrity cult makeup brand taking the beauty world by storm! With funky cosmetics, amazing nail varnish, outrageous eye lashes, eye catching hair colour and fantastic body jewellery all on show at LondonEdge February show.