Montag, 10. Februar 2014

Flashback: 29th LondonEdge

Zurück von unserem ersten Businesstrip, hat uns der Alltag leider wieder viel zu schnell eingeholt. Wie gerne wären wir noch ein bisschen länger in London geblieben und in dieser verrückt schrägen aber einfach nur wundervollen Welt der LondonEdge abgetaucht. Wir haben tolle neue Modelabels entdeckt, gute Kontakte geknüpft und vor allem viele sehr nette und verrückte Menschen kennengelernt. Es war eine tolle Erfahrung und wir hoffen bei der nächsten LondonEdge im September wieder dabei sein zu dürfen.

Und hier ist schonmal ein kleiner offizieller Rückblick auf die 29. LondonEdge:
                                               

Back from our first business trip, the daily life is back too early. We'd love to go back to London and to join this crazy, edgy but absolutely wounderful world of the LondonEdge again. We found great new fashion labels, we socialized, and we met lots of great and crazy people. It has been a fantastic experience and we hope to get back to the next LondonEdge in September.

And here is an official  flashblack of the 29. LondonEdge:





LondonEdge completes it’s 29th show and celebrates the return of the popular fashion show
February 2nd – 4th
The National Hall - London Olympia

Sunday 2nd- Tuesday 4th February saw countless alternative and niche brands, buyers and visitors take over London Olympia for the 29th edition of LondonEdge.
This unique, original and pioneering show proved to be as edgy, bustling and lively as the previous 14 years demonstrating once again why it’s an essential event for retailers, stylists and businesses looking for the ultimate range of distinctive fashion styles that celebrate edgy individuality. 
Collectively the colossal selection of brands on offer gave a unique presentation of merchandise unlike any other, leaving all with no hesitation that there truly is something for everyone on offer at this event. 
From Sunday to Tuesday, brands introduced parades of punk, 40's, 50s, 60's, 70's, 80's nostalgia, rock, new alternative, tattoo, nu-goth, rockabilly, hotrod, steam punk, festival, gothic and biker collections to a horde of buyers and visitors from all corners of the planet.
Vintage and rockabilly lovers had plenty to get their teeth stuck into with Hell BunnyThe Seamstress of Bloomsbury, Bettie Page,Collectif and Vanity Project by Limb just a few of the brands on offer.
For a vintage military look, Surplus Raw Vintage had an array of cargo and military jackets whilst nautical was a favored style across the 1940’s inspired brands, including The Seamstress of Bloomsbury’s sailor inspired Peter Pan collars and polka dot scarves and Bettie Page’s striped sailor tops and maritime block coloured and striped dresses.
Floral and prints were also prevalent with Hell Bunny’s retro and quirky dresses in bold red and pastel colours, Silly Old Sea Dog’sHawaiian and tropical printed dresses and Vanity Project By Limbpresented a beautiful range of 100% cotton dresses featuring fantastic prints from cupcakes to panda’s.
Yellowstone’s punk gothic clothing with lace and buckle detail, Rock Rebel and Sullen Clothing’s rock print tees, Burleska’s gothic corsets and Queen of Darkness line of metal and gothic underwear, skirts, trousers and more did not disappoint those looking for apparel with a darker edge.
Accessories brands dominated the show with 33 brands offering bags, over 30 jewellery, 19 footwear, 20 hosiery and lingerie and not forgetting body piercing merchandise, cosmetics, eyewear, interior items, hair products and wigs.
Iron Fist’s bright coloured and eye-catching footwear, Pamela Mann’s printed tights, Chaos Brother’s vibrant leather satchels andLoungefly’s Hello Kitty and skull patterned bags all proved popular. 
Feedback from exhibitors reported business as booming with The Seamstress of Bloomsbury’s Mike Stevens stating that ‘business over the LondonEdge period was great, we saw a large number of people on Sunday and Monday and I was surprised at Tuesday’s influx as well as this is normally the quieter day. We have opened lots of new accounts as well as welcoming back returning customers from the last show. We will definitely be booking again for next seasons show!’ 
Metal Mulisha also enjoyed three full days of thriving business, saying they have been ‘non stop’.
Business aside, the crowds were treated to the celebrated LondonEdge fashion show, on sabbatical for the past two seasons and back by popular demand. And what a return it was with Bettie Page, Hell Bunny and Voodoo Vixen represented the vintage and kitsch styles and on behalf of the edgier and alternative brands,Queen of Darkness, Kreepsville 666, Jaw Breaker, Phaze, Banned Apparel, Dead Threads, New Rock and Iron Fist also took to the stage. 
Off the stage, visitors were treated to live body painting demos, mini makeovers and temporary tattoo art by London Body Painting Co, free shots at the horror lounge and the chance to enjoy the city skyline at the London Lounge after a long days business.
If you are looking for an exhibition for edgy fashion & lifestyle then look no further than this show. LondonEdge will be returning in September for it’s 30th show at a fresh new venue - the Business Design Centre in London’s Islington. There’s also extremely exciting news to follow regarding an overseas show so keep eyes peeled for further information.

Get the date in the diary for next year: September 7th – 9th 2014.





Und in den nächsten Wochen erhaltet ihr dann unsere persönlichen Eindrücke von den Leuten, den Labels und der LondonEdge.
                                    

And during the next weeks we'll show you our personal impressions of the people, the lables and the LondonEdge.



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